1 791 registrations in 30 days
for the online school webinar
for the online school webinar
MAKAROV AD PROFITS
agency team is on the phone
agency team is on the phone
Сlient
Resource Motherhood online school.
The task was to collect registrations for a webinar.
The first 15 days the webinar was conducted 3 times live, the remaining 15 days — autowebinar every other day.
The task was to collect registrations for a webinar.
The first 15 days the webinar was conducted 3 times live, the remaining 15 days — autowebinar every other day.
Project work
In this project, in agreement with the customer, decided to drive traffic throughout Russia, because the webinar was held in the daytime and residents of other time zones was convenient to attend it.
The customer had a large base of competitors, we decided to sparse it with the help of parser and run ads on the audience of competitors, which later gave not bad results.
We drove traffic to the 1st stage of the funnel — webinar.
The client’s next stage was an online course and the final stage, year-long coaching.
The client had a previous launch, but it was right after
the holidays during the New Year and Christmas holidays, when traffic is much cheaper than the average for the year, so we analyzed this launch, but did not take its indicators as a basis.
In February, still with the previous tagger on the second launch, the results began to deteriorate rapidly.
If in January registrations cost 70−80 rubles, in February the cost did not drop below 120 rubles.
The customer had a large base of competitors, we decided to sparse it with the help of parser and run ads on the audience of competitors, which later gave not bad results.
We drove traffic to the 1st stage of the funnel — webinar.
The client’s next stage was an online course and the final stage, year-long coaching.
The client had a previous launch, but it was right after
the holidays during the New Year and Christmas holidays, when traffic is much cheaper than the average for the year, so we analyzed this launch, but did not take its indicators as a basis.
In February, still with the previous tagger on the second launch, the results began to deteriorate rapidly.
If in January registrations cost 70−80 rubles, in February the cost did not drop below 120 rubles.
Creatives from the last launch
For the new one, we borrowed a couple audience bundles from
the last launch and 3 creatives from the last one that yielded better results.
Here are those creatives:
the last launch and 3 creatives from the last one that yielded better results.
Here are those creatives:
New creatives
But at the new launch they didn’t perform well
and we made new creatives.
These two video creatives gave us more than 80% of registrations.
and we made new creatives.
These two video creatives gave us more than 80% of registrations.
Results of work
But at the new launch they didn’t perform well
and we made new creatives.
These two video creatives gave us more than 80% of registrations.
and we made new creatives.
These two video creatives gave us more than 80% of registrations.
Let’s take your project apart?
If you need targeted traffic from Facebook Ads, Google Ads, or scaling your project, welcome to an individual consultation.
At the consultation, we will analyze your project, your situation, see critical errors that hinder development, and suggest growth points for your project.
At the consultation, we will analyze your project, your situation, see critical errors that hinder development, and suggest growth points for your project.
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