1 362 purchases with ROAS 2.3−4 for e-commerce project from Europe
MAKAROV AD PROFITS
agency team is on the phone
agency team is on the phone
About the project
The client is a manufacturer of cosmetics for women.
There are 8 items in the assortment.
The difficulty for this project was that it was not a standard e-commerce project in which you can work with retargeting with companies in the catalog.
For each product was a separate site, which was traffic.
Geography of work on this project — Russian-speaking residents of the European Union, Russia, Ukraine.
For each product separate messages with certain meanings, creatives
for different CA were created.
Advertising campaigns were launched for different purposes:
ROAS of at least 2 and CPO (cost per purchase) of no more than $ 9.
There are 8 items in the assortment.
The difficulty for this project was that it was not a standard e-commerce project in which you can work with retargeting with companies in the catalog.
For each product was a separate site, which was traffic.
Geography of work on this project — Russian-speaking residents of the European Union, Russia, Ukraine.
For each product separate messages with certain meanings, creatives
for different CA were created.
Advertising campaigns were launched for different purposes:
- Purchase;
- Adding to cart;
- Start of order placement.
ROAS of at least 2 and CPO (cost per purchase) of no more than $ 9.
Work creatives
A few successful examples of creatives created for the most popular product in the store.
These creatives worked well and resulted in more than 70% of purchases of this product.
These creatives worked well and resulted in more than 70% of purchases of this product.
Results
We met this challenge, our numbers on the project:
- Purchases - 1 362;
- CPO - $7.8;
- ROAS - 2.3-4;
- Advertising budget - 10 620$
Let’s take your project apart?
If you need targeted traffic from Facebook Ads, Google Ads, or scaling your project, welcome to an individual consultation.
At the consultation, we will analyze your project, your situation, see critical errors that hinder development, and suggest growth points for your project.
At the consultation, we will analyze your project, your situation, see critical errors that hinder development, and suggest growth points for your project.
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