1 044 requests in 2 months for trucking services
MAKAROV AD PROFITS
agency team is on the phone
agency team is on the phone
A few words
about the project
about the project
A company providing cargo transportation services in
the CIS.
The client had an active contextual advertising in Yandex Direct and Google Google Ads, but he was not satisfied with
the number of applications, their cost and quality.
The first thing we did was to audit the client’s advertising offices, we will not go into details, what errors were identified there, but the audit results were the following picture:
no more expensive than $ 5 (400 RUB)
the CIS.
The client had an active contextual advertising in Yandex Direct and Google Google Ads, but he was not satisfied with
the number of applications, their cost and quality.
The first thing we did was to audit the client’s advertising offices, we will not go into details, what errors were identified there, but the audit results were the following picture:
- Number of requests per month — 50−70;
- CPL — $ 12 (1000 RUB);
- % of qualified requests (from the total mass) — 40%-50%.
no more expensive than $ 5 (400 RUB)
Project work
The first thing we did was to rebuild advertising campaigns.
We audited the usability of the site and saw that the site page on some mobile devices opened crookedly and was not readable, this point was also corrected.
The client rendered services on cargo transportation with weight from 287 kg, but at the same time a lot of requests came untargeted with a small weight.
We solved this problem by putting a script on the site in the form for the request, which did not allow you to enter a number less than 287.
If the number was less than 287, the script gave an error.
After all the adjustments and settings, we launched advertising campaigns.
We audited the usability of the site and saw that the site page on some mobile devices opened crookedly and was not readable, this point was also corrected.
The client rendered services on cargo transportation with weight from 287 kg, but at the same time a lot of requests came untargeted with a small weight.
We solved this problem by putting a script on the site in the form for the request, which did not allow you to enter a number less than 287.
If the number was less than 287, the script gave an error.
After all the adjustments and settings, we launched advertising campaigns.
Results of work
For 2 months of work on the project we managed to achieve the following results:
- Number of leads (including calls) — 1 044
- Qualified leads — 835. (80% of the total number)
- CPL (cost per qualified lead) — $ 4 (320 RUB)
- Advertising budget — $ 3 400 (272 216 RUB).
Let’s take your project apart?
If you need targeted traffic from Facebook Ads, Google Ads, or scaling your project, welcome to an individual consultation.
At the consultation, we will analyze your project, your situation, see critical errors that hinder development, and suggest growth points for your project.
At the consultation, we will analyze your project, your situation, see critical errors that hinder development, and suggest growth points for your project.
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